Aneel Bhatia ,Dr. Imdad Ali Khowaja ,Dr. Kamleshwer Lohana. EVALUATION OF CUSTOMER RELATION MANAGEMENT: A CASE STUDY OF PUBLIC AND PRIVATE BANK OF PAKISTAN . pjia [Internet]. 2021 Jun. 30 [cited 2026 Nov. 6];4(2). Available from: https://mail.pjia.com.pk/index.php/pjia/article/view/203